Bad SEO Strategies and How To Avoid Them
The Internet is exploding with SEO advice. Literally thousands of new posts are emerging each day, but only a small percentage of these posts can provide real information, and reliable SEO advice.
With so much bad advance drawn from poor conclusions, what should you be doing to improve the outlook of your website? We’ve rounded up some common bad SEO recommendations and fixed them with some of our time-tested ones.
- “Use Google’s Keyword Planner Only”
While Google’s Keyword Planner is the “baby step” to determining which keywords you should be using, it’s not the only one out there, and it’s definitely not the best even if Google itself has created it.
We are definitely not saying that you shouldn’t be using it, but it’s imperative that you use additional tools to make sure that you are on the right track.
Getting ideas and then testing them out in the real world, which means spending cold cash and credit to find out if your PPC campaigns will bring in any ROI, are quite different.
Here are some suggestions to boost your keyword research efforts, so you wouldn’t be stuck with using just Google’s Keyword Planner tool, you can also think outside the box and target specific URL’s: www.seoexplode.com/new-york-seo
– Whether you are selling a physical product or a service, the trends for keyword use are the same.
People will be using the main keyword and they will attach relevant phrases to these main keywords depending on their intent, or what they want to accomplish by running the search in the first place.
– Nothing compares to brainstorming. You can have a wealth of keyword data at your disposal, but in the end, it is you who will have to interpret the data and figure out how all this data relates to your branding.
It’s imperative that you are able to find or create brand-specific keywords that will be functional or useful to your market.
Use the Keyword Planner, but don’t rely on it completely. Use your knowledge of your market to figure out which of the keywords will actually bring valuable traffic to your website, because we don’t just want to lots of traffic, we want conversions and actual purchases and leads to emerge as a result of the said traffic.
– Remember to take a look at what other people are saying, using, and thriving with. Use tools like SEMrush, but don’t forget to engage with people on social media (like Facebook groups and Twitter circles), and make sure that you take a look at Q&A websites and forums, too.
Ask people about their experiences so you can tap into valuable, tested information that you simply cannot access by simply using tools. Remember, tools are great, but both expertise and experiences are equally invaluable.
– Deriving keywords is tough, brain-wracking work. Fortunately, there are tools like Keyword.io that helps with generating auto-suggest keyword derivations, based on the seed keywords that you feed the software
What differentiates tools likes Keyword.io from the Google Keyword Planner is they are usually able to surface hundreds of variations of long-tail keywords that can then studied for usefulness for each particular campaign.
You can use these long-tail keywords for PPC campaigns and for determining the shape and mold of the content for your pages. Remember that keyword research, SEO, and content production all work hand in hand to bring success to the digital marketer.
- “Just Create More Content”
While it is undeniable that content is so important in today’s SEO landscape, you need to understand what type of content should be prioritized for your website.
If you are an ecommerce website, then traditional blog posts may not be effective.
Perhaps more nuanced and detailed product descriptions, complete with high resolution photos, video presentations, and the like, are more appropriate if you are selling physical products like Amazon.
On the other hand, if you are offering for instance aesthetic dental services and you want to attract more visitors who are interested in fixing their teeth and oral hygiene, then blogging regularly about these topics would certainly help create an audience around your website.
The point here is that people need different kinds of information based on their position in the marketing funnel.
Another angle that we need to take into consideration is Google’s own rules on content. Google surfaces Web pages that provide relevant, user-centered content. By user-centered content, we simply mean content that has the user’s intent at its crosshairs.
This also means that the content has to reflect the customer’s place in the marketing funnel as he goes further down toward making a purchase. Obviously this is an excellent approach for any business, because it’s vital for businesses to provide specific kinds of information to customers depending on their intention.
Your SEO strategy for content should align with the purpose of the website and what you need to accomplish with it. If you run an ecommerce website, people will come to buy products and checkout.
If your website is centered on more complicated services that require more information, they will be looking for more in-depth information that will help them compare with the services provided by other businesses, and the same information will help them understand what the service actually entails.
Consider a website that caters to business owners who are interested in emergency plumbing services.
Business owners encounter different plumbing problems, and the first thing that they usually want to do is to find out more about the problem so they know what kind of repair work is required to fix the problem.
So if a grease trap is clogged, very few business owners would have comprehensive knowledge about how grease traps work, or how they are designed.
When they look for a local commercial plumbing service that caters to businesses specifically, they will likely search for more information about grease traps from the first website that they visit.
When the information available is comprehensive, in-depth, and provides the right amount of information to customers who are looking for more information about how to fix the grease trap, they will likely give their business to the commercial plumbing service that has the most information and authoritative content on the topic.
- “Do Link Building First”
To Google, link building is an active and natural process that occurs when websites and people link to particular page when discussing something.
What Google does is it measures the relatedness of a page to what people are saying through semantic analysis and analysis of the context of what is being said on the pages themselves.
However, it would be wrong to assume that link building should be the number one thing on your mind when strategizing your SEO.
Why? Because even Google admits that it surfaces websites that have no backlinks to them at all. They’re just relevant because people click on them and read them all the time. Google’s AI prioritizes engagement and usefulness over link building efforts, which Google is aware, is a largely SEO-generated effort.
Instead of focusing on link building, here are instead other steps that you can take to make your initial journey to SEO more fruitful:
- Researching better long tail keywords
- If you are an ecommerce site, make sure your out of stock pages have a redirect function
- All new pages should be just as optimized as the home page and older pages
- All user generated content should be filtered and then optimized, especially WordPress comments should they be present
- Making sure that your website is operating on the most efficient technological framework available
- If there are duplicate contents and pages, remove them.